Video marketing for your business used to mean creating one video for your company and posting it in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video assets that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.
So how do you do that? Let’s say you just completed a video. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.
Alternatively, if you find you’re losing visitors once they come to your homepage, you may want to use your video to better engage with and educate them on your company website or in your marketing emails.
In order to help you decide when and where to post your videos depending on what stage of your marketing plan you’re working to improve, we’ve put together a list of 20 different places you may want to post your videos to increase your viewership, build brand awareness, and drive more business. Let’s dive in.